Summer! The Sea! Sports!
May 18, 2025
Remembering the legendary Chanel 2012 campaign
The Chanel 2012 advertising campaign is an example of something completely majestic with a touch of retro and athletics. The catalog featured black and white photographs, all taken at the famous Hotel Cap Eden Roc in Cap d'Antibes by Karl Lagerfeld himself.
The couturier showed airy, feminine dresses with puffed sleeves, ruffles, and tweed, tennis skirts, and plenty of nautical themes. Everything you need for carefree summer days.
Chanel SS 2012 Spring-Summer Ad Campaign.
